Telemundo and General Mills partner on Alguien te mira multi-platform integration

Telemundo announced that it has partnered with General Mills and its Yoplait Light brand on a multi-platform integration, which will air on Telemundo’s latest original production, Alguien te mira (Monday through Friday at 10pm).“We are thrilled to partner with General Mills and work with them on a unique brand integration featuring the Yoplait Light brand and create awareness for achieving a healthier lifestyle among our audiences,” said Jacqueline Hernández, Chief Operating Officer for Telemundo.Yoplait Light is integrated into the storyline through the novela’s female character, Eva, who will be linked to the product throughout various scenes of the novela.“We are delighted to work with Telemundo on our first telenovela integration. Yoplait Light hopes to help Latinas by being their weight loss ally, and even more, it has a great taste that you will love. We are thrilled to see this partnership come to life and look forward to the response from the Alguien te mira audience,” added Laura Eisen, Marketing Manager for Yoplait Light.The partnership consists of a two-month long initiative; it incorporates an event, national broadcast, radio, and digital extensions.Alguien te mira stars Danna García and male leads Christian Meier along with Rafael Amaya. The novela is an original production from Telemundo Studios Miami, shot entirely in high definition. The executive producer is Aurelio Valcárcel. The story, which takes place in Chicago, is adapted by Perla Farías and directed by Luis Manso and Leonardo Galaviz.