Telemundo and NBC Universo’s multiplatform coverage of the Rio Olympics reached 16.6 million Total Viewers

Telemundo and NBC Universo’s exclusive multiplatform coverage of the Rio Olympics reached 16.6 million Total Viewers and 8 million Adults 18 to 49 who tuned-in to watch the unprecedented 278 hours of Olympic programming in Spanish language through Sunday, August 21, according to Nielsen.On Telemundo network the Rio Olympics, which aired from August 4, averaged 456,000 Total Viewers, increasing the Monday to Sunday daytime time slot by +12% vs. prior year and by +10% versus the prior 4 week average. Likewise, Telemundo network averaged 208,000 Adults 18 to 49, up +24% vs. the prior year and +26% vs. the prior 4 week average.Rio Olympics performance also positioned NBC Universo as the # 1 Hispanic cable network from 4pm to 7pm eight times among Adults 18-49 and 5 times among Total Viewers during a 17-day stretch, marking its best delivery in the time period since its launch in February of 2015. Similarly, NBC Universo’s Olympics programming delivered an average of 106,000 Total Viewers across 17 days of Olympics programming since the broadcast of its first Rio 2016 event on Wednesday, August 3, up +212% over the previous year.Telemundo Deportes Olympics digital content reached 3 million unique users, generating 5.9 million total streams and 13.4 million total streaming minutes. On social media, Rio Coverage on Telemundo Deportes reached 52 million Facebook users and generated over 16 million native video views. And in terms of social engagement, Telemundo Deportes digital content generated 1.6 million actions across Facebook, Instagram, and Twitter, up +86% vs. Univision Deportes.