La Voz Telemundo
NBCUniversal Telemundo Enterprises announced the integrated sponsors for the first-ever Spanish-language version of NBC’s hit series The Voice, which will be premiering on Telemundo on Sunday, January 13 at 9pm/8C.
Sprint, State Farm and Toyota have signed on to produce creative show integration segments that are examples of the company’s initiative to redefine commercial moments which create more impactful advertising for marketers, while improving the overall viewing experience for Telemundo’s audience.
The musical competition series, La Voz, is hosted by renowned TV personality Jorge Bernal and also features award-winning Latinx music powerhouses, coaches Luis Fonsi, Alejandra Guzmán, Wisin, and Carlos Vives.
“We are thrilled to work with our partners who continue to see the value of the Hispanic market and help us enhance their viewing experience with creative and innovative integrated content. La Voz is yet another way brands can reach beyond traditional advertising and marketing programs to connect directly with our consumers,” said Carrie Stimmel, EVP Lifestyle and Hispanic Advertising Sales, NBCUniversal.
La Voz is a production of Telemundo, Talpa Media USA, Inc. and Warner Horizon Unscripted & Alternative Television. The series is created by John de Mol, who serves as executive producer along with Cisco Suárez, EVP Primetime Non-Scripted Programming, Telemundo, Stijn Bakkers, Talpa Media USA, Tim van Rongen, Talpa Media USA and Macarena Moreno, executive producer, NBCUniversal Telemundo Enterprises.
