World Cup Telemundo Deporte
Telemundo Deportes and Panini America celebrate the countdown to the 2018 FIFA World Cup RussiaTM by kicking off a partnership that brings to fans Telemundo’s first-ever augmented reality (AR) experience for all things World Cup.
The collaboration launched with the new 2018 FIFA World Cup Russia Sticker Collection by Panini available in stores and online (www.iCollectPanini.com) now, the AR content will live in the Telemundo Deportes En Vivo app, featuring new posts on a weekly basis for fans to enjoy.
“We are excited to partner with Panini and together offer fans innovative, engaging and sharable World Cup content leading up to and throughout our historic broadcast of the much-anticipated tournament. Introducing Telemundo’s first-ever augmented reality offering reinforces our commitment to continue enhancing the World Cup experience for our audience,” said Joaquín Duro, VP, Digital, Telemundo Deportes.
Fans can access all of Telemundo Deportes’ exclusive Panini content in the AR menu within the Telemundo Deportes En Vivo app. The AR experience is activated via Facebook’s Camera Effects Platform, which also allows users to engage with the AR content and create shareable, filter-type content, such as their very own Panini sticker available exclusively through the Telemundo Deportes and Panini collaboration.
The AR experience will include 10-second videos highlighting Telemundo Deportes talent, historic moments and most memorable goals in World Cup history as well as features on this year’s host cities and stadiums. The content will be available now and through the 2018 FIFA World Cup Russia.
“We are excited to launch this partnership with Telemundo in advance of the FIFA World Cup. The 2018 FIFA World Cup Russia Sticker Collection continues our storied history with the Tournament and the enthusiasm that soccer fans have for our collection around the world is like no other,” said Jason Howarth, VP of Marketing of Panini America.
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