U.S. HISPANIC
Telemundo: Gain market share every day and build the strategy for the Telemundo of tomorrow
Maribel Ramos-Weiner| 9 de octubre de 2014
Luis Silberwasser, new president of Telemundo Network, said that his goal as head of the network was to build the strategy for the Telemundo of tomorrow and, in the short term, gain market share every day.We have to meet our goals of gaining audience share, day after day and year after year. To this end, we are developing certain strategies and initiatives to be implemented in the short term; but beyond that, we need to plan and set up a strategy of what Telemundo will be within five years, the Telemundo of the future in the longer term, Silberwasser told PRODU in his first interview to the media as president of Telemundo. He also said he wanted to continue fostering that innovation and the ability to create and try new things that characterizes Telemundo. Innovation has been part of the Telemundo DNA. Perhaps because were second in the market, weve had to innovate more, create more, and offer better approaches. Some things work and others do not, but thats innovation. I want to keep that creativity and that desire to try new things and want them to be part of the Telemundo of tomorrow, said Silberwasser.Born in New York and raised in Cali, Colombia, Silberwasser claimed not to be afraid of the Hispanic market. To the contrary, he finds it fascinating because its a microcosm of Latin America. I know it because ten years ago I launched Discovery en Español,” he added. PRODU will publish the interview in two installments.
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