Telemundo launches marketing campaign La Ves por Telemundo o No La Ves to drive viewership to La Reina del Sur 2

Telemundo launched La Ves Por Telemundo o No La Ves, an innovative marketing campaign to generate anticipation and urge new and returning viewers not to miss the highly anticipated second season of La Reina del Sur.

Beginning the night after the premiere, Telemundo will “tease” audiences daily across all its platforms by releasing significant story moments from that night, urging viewers not to miss the thrilling show live on Telemundo, Monday through Friday at 10pm/9C.

A first of its kind for Spanish-language television, the campaign will have the show’s stars, including renowned actress Kate del Castillo, posting key story points from each episode on their social accounts, “spoiling it” for those that did not watch the episode live. The ‘spoilers’ will also run across Telemundo’s social media platforms, as well as on-air and in OOH platforms in key Hispanic markets.

“We are creating a campaign in which ‘spoilers’ are used to create a sense of urgency and FOMO among the show’s super fans. This campaign will urge long-time fans and new audiences to engage in real-time viewing and encourage daily conversations around the experience of watching season two of La Reina del Sur,” said Karen Barroeta, SVP, Marketing and Creative at Telemundo.