Peter Blacker de NBCUniversal Telemundo Enterprises
Peter Blacker, EVP, Income Strategy, and Innovation at NBCUniversal Telemundo Enterprises highlighted that Hispanics in the US are super-streamers, exceeding the general population in video consumption on multiple platforms.
Blacker said during his participation in the el Telemundo Update, that they are currently the number one network in social engagement, regardless of the language. “Our 124 million global fans generate more than 33 million monthly average engagements on Facebook, Instagram, and Twitter,” said Blacker.
He added that they have been number one on VOD among Hispanic campaigns in the US for nine consecutive years. “With a community of more than 10 million subscribers, we are the number one open TV on YouTube. Our Telemundo app for entire episodes has more than tripled its broadcast levels, with users that spend more than twice the number of minutes than the previous year to date, boosted by record properties such as El Señor de Los Cielos, La Doña second season, Pasión Prohibida and Operación Pacífico,” he detailed.
He also mentioned that they recently launched three new shows on the platform for mobiles, Quibi, in English and in Spanish, including two exclusive spaces for the platform´s curated news programming and entertainment, Daily Essentials.
Peter Blacker from NBCUniversal: Hispanics mark trend in the US
Peter Blacker from NBCUniversal: Our strategy covers all platforms
