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Telemundo & mun2 Upfront unveil more than 800 original new hours of multi-platform programming

Maribel Ramos-Weiner| May 13, 2014

Los Miserables starring novela superstar Aracely Arámbula

This Tuesday May 13th at Telemundo and mun2’s annual Upfront presentation, held at New York’s Frederick P. Rose Hall, network executives unveiled the company’s 2014-2015 programming line-up, including more than 800 original new hours across all platforms featuring five new primetime novelas and a new Sunday night primetime musical competition series. Joe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal, announced Luis Silberwasser, as the new president of Telemundo Network, to start in August. He also introduced the new brand positioning and programming line-up for mun2, accompanied by its newly appointed president, Rubén Mendiola. The presentation concluded with a high-energy performance by Prince Royce, the award-winning and current coach of Telemundo’ singing competition La Voz Kids.Mike Rosen, Executive Vice President of Advertising Sales, Telemundo Media, boasted on the network’s commitment and track record on innovation by promising clients a guaranteed return on their investments in innovative marketing solutions. Rosen also spoke to Telemundo’s unique positioning to offer total market solutions to reach Hispanics, leveraging NBCUniversal’s unmatched reach of more than 90% of all U.S. Hispanics across both languages and all platforms.“Now that Telemundo and mun2 are fully integrated into the world of NBCUniversal, there has never been a better time for marketers to connect with Hispanic consumers with unprecedented scale and power, regardless of language. That is why our Total Market Innovation approach is so special, as no media company delivers on the promise of ROI like NBCUniversal, the most uniquely diverse, game-changing media company in the marketplace, now and in the future,” said Rosen.Uva also unveiled a new multi-platform brand positioning of the mun2 cable channel. Starting in 2015, mun2 becomes the home of the most watched sporting events in the world – the Rio 2016 Summer Olympics and the FIFA World Cup. In addition, mun2 announced it will become the official Spanish-language home of the NASCAR Mexico Toyota Series starting February 2015. Introducing more than 800 new original hours for the Telemundo network next season, Jesús Torres Viera, Telemundo’s executive vice president of Programming & Content, announced next fall’s Monday-Friday primetime lineup, including Los Miserables starring novela superstar, Aracely Arámbula (La Patrona); Dueños del Paraíso, featuring the television comeback of acclaimed actress Kate Del Castillo (La Reina Del Sur); and Señora Acero starring Blanca Soto, who recently joined the network. In addition, Torres Viera announced the premiere of the mega reality musical competition series, Yo Soy El Artista that joins Telemundo’ Sunday primetime lineup, infused by two adaptations of the NBCUniversal franchises The Voice as La Voz Kids, and Top Chef as Top Chef Estrellas, both of which have been greenlit for new seasons. Premiering this summer, Miss Latina Universo, a series where women vie for a spot in the Miss Universe Pageant, will also air on Sundays.

Diario de Hoy

lunes, 4 de noviembre de 2024

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Mónica Vargas de Traziende: Evolucionamos para innovar en nuevas áreas como entretenimiento y servicios de producción

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VIPS

• Moisés Chiver de Máquina Vega: Las claves universales del humor harán que viaje el remake de The Office mexicano

• Escritor Luis Zelkowicz deja Telemundo luego de 24 años

• Elías Rodríguez de TelevisaUnivision: Tendremos gran despliegue para elecciones de EE UU, así como la remodelación tecnológica del Estadio Azteca

• María Bonaria Fois de Digitoonz: Ofreceremos al mercado europeo tanto el service como la posibilidad de coproducción

• Javier Martínez de You First Originals: Estamos escribiendo lo que sería nuestra primera película de ficción

El Moon Palace Cancún ofreció a los participantes un espacio para el encuentro, más allá de las conferencias, en restaurantes y espacios de relax

Premios PRODU de la Industria se realizarán el 21 de noviembre en el marco de MIP Cancun

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ACTUALIDAD

• Paramount ratifica alianza con TV Azteca en su Upfront 2025

• Globo realizará en MIP Cancun un desayuno en el que exhibirá Manía de ti

• Jamila Hache y Daniel Rojas lanzan Rafy aplicación innovadora para el proceso de self-taping de actores

• Telemundo transforma su sede de Miami en dos estudios de gran escala de 20.000 pies cuadrados para cobertura electoral

• Canela.TV expande su presencia en México y EE UU con el lanzamiento de nuevos canales FAST en Samsung TV Plus

Angela Colla de Globo

Mi historia con PRODU: Angela Colla

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CONTENIDOS

• YouTube y Netflix lideran el streaming en México según HR Media

• Transmisión de F1 por FOX Sports México creció un 55% en niveles de audiencia respecto a 2023

Pimpinero: sangre y gasolina llega a Prime Video el viernes 22

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VIPS
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Trayectoria de Moisés Chiver

La oficina, adaptación de la icónica sitcom The office, está en sus últimos días de rodaje en la ciudad mexicana de Aguas Calientes. Se trata de una producción realizada por Máquina Vega, productora creada por Alazraki Entertainment junto a Alisa Tager.

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Elias Rodriguez TelevisaUnivision
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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Connected Tv
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