Sabrina López
The Telemundo Station Group announced that Sabrina López has been named VP of Sales for Telemundo 20 San Diego. López will be responsible for developing and implementing all local, national and sales strategies across all Telemundo 20 station platforms.
López will report to Richard Kelley, president and general manager of Telemundo 20 and NBC 7 San Diego / KNSD. Her first day in San Diego will be June 1.
“Sabrina is a strategic sales professional who is deeply familiar with our Telemundo brand and is the right sales leader that Telemundo 20 needs. I am excited for Sabrina to join our San Diego team to help us maximize opportunities with advertisers and connect them with our Spanish-speaking audiences,” said Kelley.
Telemundo 20 San Diego is a new Telemundo-owned station that will officially launch on July 1, 2017 after the local affiliation with Entravision ends this summer. This local news launch represents the latest series of enhancements made by the Telemundo Station Group to all of its owned stations across the United States and Puerto Rico, thanks to a significant investment made by NBCUniversal to better serve the flourishing Spanish-speaking community.
López brings more than 16 years of experience to her new role after holding sales positions with increasing responsibility for NBCUniversal Owned Television Stations. She joins Telemundo 20’s team after working for Telemundo 47 as WNJU’s Sales manager and Business Development director for the past three years.
“I’m excited to join the team in San Diego to help launch Telemundo 20 and help connect advertisers with our influential Hispanic and Spanish-speaking audiences in the market,” added López.
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