NBCUniversal Telemundo Enterprises unveiled a new structure for Telemundo Studios designed to boost its scripted content offering to meet Latinos’ growing demand for culturally relevant storytelling across linear and streaming platforms. The announcement was made by Luis Fernández, Chairman, NBCUniversal Telemundo Enterprises.
“At a time when Telemundo is the most-watched network in prime time, we are super-charging our scripted content production under one strong brand: Telemundo Studios. For almost two decades, Telemundo has led in the production of Spanish language content made by Hispanics for Hispanics. With this streamlined structure, we are doubling down on our commitment to serve the Latino community with the best-scripted content across all platforms for years to come,” said Fernández.
As part of the new structure, Ronald Day was elevated to president, Entertainment and Chief Content Officer, who will continue to report directly to Fernández. In his role, Day will expand his responsibilities beyond the network’s entertainment programming and unscripted content, to include Telemundo Studios, comprising the development and production of all scripted content for linear, as well as owned and third-party streaming platforms.
“Ronald has been key in propelling Telemundo to the top with innovative entertainment formats. I am certain that in this new role he will further solidify our leadership position among Latino audiences across all screens,” added Fernández.
In addition, Day appointed Javier Pons to lead the consolidated Telemundo Studios as EVP of Telemundo Studios, reporting directly to him. Pons will be responsible for all scripted productions for the Telemundo network and streaming platforms in this newly created role. A veteran production executive, Pons brings to Telemundo decades of production and management experience across major media companies in Spain, Mexico and France.
“I am thrilled to lead the newly consolidated team and continue to drive Telemundo’s momentum,” said Day. “We welcome Javier who brings tremendous expertise to this role and will help us leverage our extensive production know-how to continue to be the #1 producer of Spanish-language scripted content in the US,” said Day.
“It’s a privilege to join the Telemundo production team leading the evolution of content for Latinos in the US and worldwide. At a time when Latino audiences are rapidly growing and evolving, Telemundo is best positioned to serve them with its premium original productions. Telemundo Studios will continue to strengthen the relationship with our audience with entertainment content that connects with their culture, aspirations and emotions,” commented Pons.