Javier Pons, EVP of Telemundo Studios: With Velvet, we continue to strengthen Telemundo’s content strategy with drama series that connect with our audience
Telemundo announced it has acquired the adaptation rights to Velvet, the acclaimed Atresmedia’s Spanish drama that captivated audiences worldwide and became a global phenomenon.
This modern adaptation is set to premiere in 2025 and will be the next major production to take place at Telemundo Center’s state-of-the-art facilities in Miami.
“We are thrilled to bring this beloved series to our audience, with its universal themes and compelling narrative that make it a perfect addition to our diverse programming lineup. With Velvet, we continue to strengthen Telemundo’s content strategy with drama series that connect with our audience through relevant, contemporary stories featuring their favorite established and up-and-coming stars,” said Javier Pons, EVP of Telemundo Studios.
Originally launched in 2014, Velvet spanned four seasons and received worldwide praise for its portrayal of the glamorous world of a 1950s Spanish fashion house. The series explored themes of love, ambition, and family dynamics, garnering international acclaim, and making it a timeless classic.
Telemundo Studios’ Velvet will find its ideal setting in New York, where fashion takes center stage. With New York’s vibrant glamour and splendor, the city is the ultimate backdrop to bring this captivating story to life. The adaptation to the present era will revive this classic tale into a contemporary drama series, filled with unforgettable characters and plots that define great love stories.
Velvet is an original format created by Ramon Campos and Gema R. Neira, produced by Atresmedia Televisión in collaboration with Bambú Producciones, and distributed internationally by Beta Film GmbH.
