César Conde, Chairman, NBCUniversal Telemundo Enterprises
Telemundo announced it has joined forces with the Red Cross to present a full day of special programming across all of the network’s daily shows and digital platforms on Friday, September 1st.
Complementing the continuous news coverage led by Telemundo’s news anchor José Díaz-Balart and the local station’s news reporters, the awareness and fundraising initiative will help collect funds for the victims of the devastating Hurricane Harvey, a large segment of which are Hispanics, through www.elpoderenti.com/cruzroja or by calling 1-800-596-6567.
The Red Cross day begins with morning show Un Nuevo Día, (7a/6c), where Roberto Baltodano, spokesperson for the Red Cross will join the show’s hosts, and continue with Suelta La Sopa (3p/2c), Al Rojo Vivo con María Celeste (4p/3c), Noticias Telemundo (6:30p/5:30c) and Titulares y Más (11:35p/10:35c).
“As part of our mission to serve our community, we are proud to partner with the Red Cross to help raise funds for the thousands of victims in Texas. The Red Cross is an outstanding organization and the great work they are doing is inspiring. We are working with them around the clock, at the national and local level, to get the message out and help the victims and heroes of Texas at this time of great need,” said César Conde, Chairman, NBCUniversal Telemundo Enterprises.
Locally, Telemundo stations, including Telemundo Houston, will continue their around-the-clock and in-depth coverage including live breaking news from the affected areas.
In addition, on Wednesday, September 6, Telemundo Puerto Rico will host a phone bank in partnership with the local American Red Cross chapter to raise funds for individuals and communities affected by Hurricane Harvey; Telemundo 48 Area de la Bahia and sister station NBC Bay Area will also host a phone bank to support hurricane victims.
