U.S. HISPANIC
Telemundo’s double premiere of Al Otro Lado del Muro and Enemigo Íntimo outperformed Univision by 15% among A18-49 during 9-11pm
Maribel Ramos-Weiner| 23 de febrero de 2018
Fernanda Castillo Enemigo Intimo Telemundo
Fueled by Wednesday night’s one-of-a-kind double premiere of Al Otro Lado del Muro and new Super Series Enemigo Íntimo, Telemundo outperformed Univision by 15% (797,000 vs. 694,000), during 9pm-11pm, among Adults 18-49, according to Nielsen.
Enemigo Íntimo averaged 1,721,000 Total Viewers, 905,000 Adults 18-49 and 401,000 Adults 18-34, outperforming Univision at 10pm by +18%, +43% and +46%, respectively. At 9pm/8c, Al Otro Lado Del Muro delivered 1,424,000 Total Viewers, 688,000 Adults 18-49 and 264,000 Adults 18-34.
Additionally, Al Otro Lado Del Muro and Enemigo Íntimo ranked as the #1 and #2 most social Spanish-language programs on premiere day, respectively.
Locally, Enemigo Íntimo helped Telemundo rank #1 in Spanish-language, in its time slot, among Total Viewers and Adults 18-49, in Los Angeles, New York, Chicago, Houston, San Francisco, Orlando, Philadelphia, Denver and Washington, DC. The new Super Series™ also ranked #1, regardless of language among total viewers and adults 18-49 in Miami. Meanwhile, “Al Otro Lado Del Muro” ranked as the #1 Spanish-language program in its time period, among total viewers and adults 18-49 in Los Angeles, New York, Miami, San Francisco, Orlando, and Philadelphia.
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