Telemundo’s La Reina del Sur season two trailer registered 8.1M views in its first week across all digital platforms

La Reina del Sur season two trailer broke Telemundo’s record registering 8.1M views in its first week across all digital platforms including Instagram, Facebook, YouTube, and Telemundo.com, according to Adobe Analytics and Shareablee.

The official trailer released last week offered fans a sneak peek of the action-packed return of La Reina del Sur super series starring international star Kate del Castillo in her iconic role of Teresa Mendoza.

The much-anticipated trailer surpassed the network’s previous record held by its hit series Sin Senos Sí Hay Paraíso which racked 2.7M views last year in its first week. Prior to the online release of the trailer, Kate del Castillo posted a video announcing the Super Series premiere date which delivered 1.3M views, adding to a grand total of 9.4M views for the trailer launch campaign.

“We are thrilled with the tremendous response and engagement we received from our fans this last week with the release of La Reina del Sur’s trailer. We are excited to bring back the blockbuster series that made history for our network. This second season is coming back fully reloaded, with all the action, international cast and compelling storytelling that our audiences are expecting,” commented Karen Barroeta, SVP, Marketing and Creative.

La Reina del Sur season two premieres on Telemundo on Monday, April 22 at 10pm/9c.