José Bastón, president of Television and Content of Televisa
José Bastón, president of Television and Content of Televisa, closed the first day of activities at IAB Conecta, organized by IAB México. He presented the four key digital investment pillars for the channel and spoke about the strategic alliance with online video leader MiTú, soon to reach over 10.4 million users in Mexico.For some time now, weve been signing agreements for different platforms where we offer the best Spanish-language content and we are now announcing our partnership with MiTú, leader in Spanish-language video views in the U.S. and Latin America, with over 1,000 YouTube channels, which is a great complement to Televisas current offer, said Bastón.The executive presented a video that explains the relevance of this alliance, where Televisa includes its 70 YouTube and .com channels, totaling over 300 million video views monthly. MiTú spans over 1,100 YouTube channels with an average of 300 million monthly video views. Together they will amass about 620 million video views, reaching 10.4 million users.Bastón spoke about the second screen and the ambitious projects the company is planning for 2015, as well as about the importance of generating original content that offers a competitive advantage. He also expanded on the four pillars of digital investment for Televisa: leveraging TV content on digital, directly producing content native to the digital medium, developing strategic alliances with different players, and achieving technological support worldwide.
