Marco Liceaga TUDN
TelevisaUnivision announced today a multi-year commercial and media partnership with the Dallas Cowboys.
“The Dallas Cowboys are the most popular NFL team in Mexico and TelevisaUnivision enthusiastically embarks on this new venture as their international commercial partner. The team’s long-standing history as a premier global sports franchise is in lockstep with our company’s goal of bringing the very best to our Mexican sports fanáticos,” said Marco Liceaga, SVP of Sports Growth Enterprises at TelevisaUnivision. “With 55 years of tradition in the country, the Dallas Cowboys are more than just an NFL team, they are Mexico’s NFL team” added Liceaga.
As part of the agreement, TelevisaUnivision will become the Dallas Cowboys’ strategic commercial agent in Mexico, helping the team create a local brand-building strategy, expand asset development, and bolster commercial sales.
The Dallas Cowboys will increase its presence in the Mexico market and continue building its fanbase outside the United States through this strategic partnership.
This partnership guarantees TelevisaUnivision platforms media rights in Mexico to broadcast the team’s preseason games.
Additionally, it will deliver weekly content before and during the NFL season including training camp reports, analysis, interviews, and behind-the-scenes access, providing Dallas Cowboys fans with unprecedented access to the team.
The first preseason game is Dallas Cowboys vs Denver Broncos on Saturday, August 13 at 8pm CT on ViX. The game will be narrated by TUDN’s Enrique Burak, Toño de Valdés and Pepe Segarra, with participation of Valeria Marin in Denver.
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