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TelevisaUnivision: The key to the longevity of Primer Impacto is to evolve the show while maintaining its formula

Maribel Ramos-Weiner| February 21, 2024

Primer Impacto talent along with Yuri Cordero, Executive Producer and VP, TelevisaUnivision

Of the 30 years that Primer Impacto (PI) has been on the air, Yuri Cordero has been involved in the production of the show for 25 of them. Cordero, who is currently the Executive Producer and VP of TelevisaUnivision, mentions that elements contributing to the show’s longevity include “passion, consistency, and dedication.” She adds that the audience “has fallen in love with the entire team because they see that we not only report news but also help the community. It’s not just about delivering the pure news, but through various segments like ‘Ayuda de impacto,’ we have built houses, obtained prosthetics, and helped people undergo surgeries,” the executive noted.

Cordero emphasizes that the journalistic value of Primer Impacto is that “it presents things in a way that people get hooked and stay.” She mentions that her office was once María Lopez’s, the show’s creator, and there are still people from the original team working on Primer Impacto. “There is a formula; the program has evolved, but the formula remains, and that is the key: not losing your essence in change because power lies in consistency,” she points out. She added that they have new talents, and new segments, “the show evolves, but its essence has remained the same since day one.”

INNOVATION

Regarding innovation, Cordero recounts that Primer Impacto was the first Univision show to incorporate social media. “We were pioneers in that aspect. When people were a bit afraid to use social media, Primer Impacto was already trying to do different things because we saw that these changes were coming.”

Another significant evolution was the set. “We just had a new set, launched in early 2023 with touch screens, and huge video screens.” They are also innovating with shots; the presenters are not seated all the time. “We involve the reporters in the set a lot, creating a conversation between the anchor and the reporter that is not too rigid.”

She points out that since the show’s creation, it was established with two female anchors who were Myrka Dellanos and María Celeste Arrarás at one point. “Primer Impacto was the first Spanish-language program in the U.S. to have two anchors. In addition to being the first program, instead of having a closed set, we placed an open one where you could see the legs and had two empowered women presenters.”

“Our program has a very specific format: a news block, a feature news block, an entertainment block, weather, sports, and a strong investigative report; it’s a powerful combination that many programs don’t have in such a short time. It’s 41 minutes of variety that not everyone can do,” Cordero emphasizes. She recalls that they only had a male anchor once, Fernando del Rincón.

She adds that the show’s team has a lot of versatility. “We are used to versatility here. This team used to produce specials for the tent-pole shows before because our boss at that time was in charge of shows like El Gordo y la Flaca and ours,” she added.

As part of the 30th-anniversary celebration, Primer Impacto presented a two-hour edition on Friday the 16th, “with artists from top to bottom, with special reports on the careers of people who have grown up with this program, who have a history with this show,” mentioned Cordero.

View a sample of what is scheduled for the celebration of the 30th anniversary of Primer Impacto

Diario de Hoy

viernes, 22 de noviembre de 2024

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Premios PRODU reunió, homenajeó y celebró a la industria audiovisual iberoamericana en MIP Cancun

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PREMIOS PRODU DE LA INDUSTRIA 2024

• Laura Fernández Espeso de Mediapro: Cumplimos 30 años y PRODU 35, espero que este viaje continúe muchos años más

• Nagidmy Márquez, premio Convergencia Digital: Es una gran valoración de lo que estamos haciendo por la comunidad hispana y latinoamericana

• Doris Vogelmann, Pilar de la Industria: Te dan ganas de seguir trabajando y demostrando que el cielo es el límite

• Georgina Terán, Pilar de la Industria: Desde el inicio de EFD Studios hemos apoyado a los creadores en sus sueños

• Leonardo Aranguibel, Pilar de la Industria: Este premio le pertenece a toda la gente con la que trabajo porque todo se hace en equipo

• Michelle Alexander, Pilar de la Industria: Es un reconocimiento muy importante para la producción audiovisual del Perú

• Miguel Smirnoff, Pilar de la Industria: Le hemos servido a otra gente para tomar decisiones afortunadas

• Roxana Rotundo, Pilar de la Industria: Es un reconocimiento a los que tenemos empresas propias y seguimos en estos mercados

• Teresa Fernández Valdés, Pilar de la Industria: Esto demuestra que con mi carrera he podido sumar un granito de arena

• Serie Griselda ganó el Gran Premio de Ficción de Premios PRODU

• El reality La casa de los famosos México ganó el Gran Premio de Entretenimiento en Premios PRODU

• Ríchard Izarra recibió reconocimiento de WAWA por los 35 años de PRODU y su apoyo constante a las mujeres y a la industria

• Valeria Marín y Julián Gil: Ser parte de los 35 años de PRODU y estar en esta premiación es muy especial

• Anouk Aarón de WBD: Cris Miró: Ella es una historia que trasciende fronteras y enciende conversaciones

• En los Premios PRODU de la Industria se premió a la sostenibilidad

• Galería Premios PRODU de la Industria 2024

Fiesta PRODU 35 años de Intermedya

Fiesta de los 35 años de PRODU patrocinada por Inter Medya fue una noche inolvidable en MIP Cancun 2024

Regina Marcilio e Isadora Filpi de Globo

Globo presentó su serie Manía de ti a los asistentes a MIP Cancun

Roxana Rotundo en el screening de VIP 2000 TV en MIP Cancun: Vendimos Valentina, mi amor especial a Panamá y Perú

Paulo Koelle de Prime Video: Queremos que LatAm esté al nivel del resto del mundo en cuanto a producción original

Marcas como nuevas aliadas de la industria audiovisual

Luis Morales, jefe de desarrollo de Televisión México de la productora Fábula

Luis Morales de Fabula: Latinoamérica es una región que se reinventa sobre sus crisis

Lucas Soussumi de Brazilian Content: Es la primera vez que venimos a MIP Cancun con una delegación tan grande

Kathy Sánchez de Non Stop: Estamos buscando historias impactantes y disruptivas y ofreciendo servicios de posproducción

Yolanda Benet, presidenta de Wide Angle Productions Group

Wide Angle Productions Group lleva la serie de bienestar holístico Reconecta a MIP Cancun 2024

Denice Cobayassi de Made In Spanish: Incursionamos en el doblaje de videojuegos con cinco proyectos para 2025

PERSONAJE DE LA SEMANA

Laura Fernández Espeso, CEO de The Mediapro Studio

Laura Fernández Espeso tiene más de 20 años de trayectoria
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PREMIOS PRODU DE LA INDUSTRIA 2024
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La profesional del audiovisual Georgina Terán, fundadora de EFD Studios, fue reconocida con un Premio PRODU como uno de los Pilares de la Industria durante la ceremonia en MIP Cancun.

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Marie Leguizamo, directora para México & US Hispanic de Banijay, recibió el galardón
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