ENGLISH

TelevisaUnivision: Tu Cara me Suena is a real creative collaboration from pre-production to marketing between the US and Mexico

Maribel Ramos-Weiner| March 18, 2022

Ignacio Meyer de TelevisaUnivision

The reality singing contest show, Tu Cara me Suena, an Endemol format, will premiere its second season in the US on Sunday the 27th on Univisión, simultaneously with its first edition in Mexico on Televisa. According to Ignacio Meyer, Executive VP of Music and Non-Scripted Entertainment of TelevisaUnivision, the reality show is a “real creative collaboration” between the US and Mexico.

“We have always been allies, but there is no doubt that the recent merger has allowed us to work more hand in hand. With Tu Cara me Suena, which is the first TelevisaUnivision production with a binational broadcast on the same Sunday, we have taken advantage of that opportunity,” says Meyer. He adds that with this execution they advanced the calendar of collaborations of the merger.

The joint work begins from pre-production, continues with the casting with the Mexican team, content planning, rundowns, the strategy of how it will air in the US and how it will air in Mexico “because the commercial breaks may not fall in the same place”, how they are going to record for both screens, the marketing strategy since it is the first year that the franchise is seen in Mexico and in the US it is the second year, the coordination with relations public and even social networks.

“We are working totally together. The purpose is to entertain both US and Mexican audiences. We produce from the US, but indistinctly for both territories. We have team members from both Mexico and the US here. A whole family of TelevisaUnivision. With the best of each country, we have everything to generate a winning project,” he points out.

For Meyer, more than a challenge, this project offers opportunity and responsibility. “It represents a possibility to generate content together from the moment of inception and it entails more responsibility because we are serving a binational community and viewers, simultaneously, taking advantage of social networks,” he said.

The show includes very innovative elements that range from the use of cameras to the immersive 360° set and augmented reality technology (Augmented Reality – AR) that will be used for some musicals.

“Endemol’s original format is brilliant, it’s very noble and it allows us to have fun and deliver a high-quality program. It is a show where we are also highlighting innovation in production processes to protect health. This pandemic has been positive regarding innovation in technology. Both a very immersive set and studio, because we wanted all the energy to stay there with us, right down to the use of technology to bring in something from the outside. We want to leverage this and continue using it to enhance and enrich the production,” he explained.

To conclude, Meyer expressed that the opportunity of addressing both markets -the US and Mexico- at the same time “is something we have always wanted to do. Any producer in our position, both in Mexico and the US, would love the opportunity to target both markets at once. We welcome this opportunity with great emotion, enthusiasm, humility, and responsibility because we know that it is not easy, but we want to do it well and take advantage of this merger to do better work more often and with better planning”.

Diario de Hoy

lunes, 4 de noviembre de 2024

Image

Mónica Vargas de Traziende: Evolucionamos para innovar en nuevas áreas como entretenimiento y servicios de producción

Image
VIPS

• Moisés Chiver de Máquina Vega: Las claves universales del humor harán que viaje el remake de The Office mexicano

• Escritor Luis Zelkowicz deja Telemundo luego de 24 años

• Elías Rodríguez de TelevisaUnivision: Tendremos gran despliegue para elecciones de EE UU, así como la remodelación tecnológica del Estadio Azteca

• María Bonaria Fois de Digitoonz: Ofreceremos al mercado europeo tanto el service como la posibilidad de coproducción

• Javier Martínez de You First Originals: Estamos escribiendo lo que sería nuestra primera película de ficción

El Moon Palace Cancún ofreció a los participantes un espacio para el encuentro, más allá de las conferencias, en restaurantes y espacios de relax

Premios PRODU de la Industria se realizarán el 21 de noviembre en el marco de MIP Cancun

Image
ACTUALIDAD

• Paramount ratifica alianza con TV Azteca en su Upfront 2025

• Globo realizará en MIP Cancun un desayuno en el que exhibirá Manía de ti

• Jamila Hache y Daniel Rojas lanzan Rafy aplicación innovadora para el proceso de self-taping de actores

• Telemundo transforma su sede de Miami en dos estudios de gran escala de 20.000 pies cuadrados para cobertura electoral

• Canela.TV expande su presencia en México y EE UU con el lanzamiento de nuevos canales FAST en Samsung TV Plus

Angela Colla de Globo

Mi historia con PRODU: Angela Colla

Image
CONTENIDOS

• YouTube y Netflix lideran el streaming en México según HR Media

• Transmisión de F1 por FOX Sports México creció un 55% en niveles de audiencia respecto a 2023

Pimpinero: sangre y gasolina llega a Prime Video el viernes 22

Image
VIPS
Image
Trayectoria de Moisés Chiver

La oficina, adaptación de la icónica sitcom The office, está en sus últimos días de rodaje en la ciudad mexicana de Aguas Calientes. Se trata de una producción realizada por Máquina Vega, productora creada por Alazraki Entertainment junto a Alisa Tager.

Image
Image
Elias Rodriguez TelevisaUnivision
Image
Image
Image
ACTUALIDAD
Image
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Connected Tv
Image
Image
Noticias relacionadas (3)