ENGLISH

TelevisaUnivision: ViX available on the web and on multiple devices in US and LatAm

Maribel Ramos-Weiner| April 1, 2022

Michael Cerdá de TelevisaUnivision

The ViX AVOD tier that launched on, Thursday March 31st, in the US, Mexico, and most of the Spanish-speaking territories of Latin America, will be available immediately on the web and on iOS, Android, Amazon Fire TV, and Samsung TV platforms, said Michael Cerdá, EVP of Streaming Product and Engineering at TelevisaUnivision.

Cerdá, who previously worked at Disney+, shared details of the technology behind the new ViX service.

He stressed that a good user experience on a video platform should honor its purpose and the expected result. “In this case it’s A) finding what people want to see and B) allowing them to watch it with quality, that it works. For this, to work there must be simple ways for people to discover what they want to watch with playback quality. I can be a channel surfer, a lean-back viewer and for that, we are providing a linear type grid with more than 100 channels to choose from through mini categories such as entertainment, sports, and kids. A second way that people decide what to watch, and that’s a more lean-forward, more targeted, is the on-demand environment, where there’s a featured show, event, or game, followed by a recommendations column, of a line that shows the last program viewed, and other lines of categories such as telenovelas, movies, news, among others,” he explained.

Cerdá also mentioned the strategy regarding the placement of commercial ads on the platform, highlighting that the experience will not be invasive. “There are certain ad innovations that we will be testing to make it a good experience for both the audience and the advertisers. Advertisers want options and variety, to explore new formats. We will have prerolls, midrolls, and pod ads. We will also have major sponsors, sponsors of collections, for example, a collection of comedy content, which can be fully sponsored,” he pointed out.

Cerdá highlighted that ViX technology is similar in all the different devices where it works. “The functions that we offer operate the same from one device to another, taking advantage of each type of device to make modifications either in the size of the layout, in the way content is selected, whether it is with a click of the mouse, a tap on the screen or from a remote control. There are modifications that are made depending on the device, but everything has to work the same and look similar. It’s nice to have a phone app that works similar to the TV app. There is similarity and it is important for the consumer experience,” he concluded.

Diario de Hoy

lunes, 4 de noviembre de 2024

Image

Mónica Vargas de Traziende: Evolucionamos para innovar en nuevas áreas como entretenimiento y servicios de producción

Image
VIPS

• Moisés Chiver de Máquina Vega: Las claves universales del humor harán que viaje el remake de The Office mexicano

• Escritor Luis Zelkowicz deja Telemundo luego de 24 años

• Elías Rodríguez de TelevisaUnivision: Tendremos gran despliegue para elecciones de EE UU, así como la remodelación tecnológica del Estadio Azteca

• María Bonaria Fois de Digitoonz: Ofreceremos al mercado europeo tanto el service como la posibilidad de coproducción

• Javier Martínez de You First Originals: Estamos escribiendo lo que sería nuestra primera película de ficción

El Moon Palace Cancún ofreció a los participantes un espacio para el encuentro, más allá de las conferencias, en restaurantes y espacios de relax

Premios PRODU de la Industria se realizarán el 21 de noviembre en el marco de MIP Cancun

Image
ACTUALIDAD

• Paramount ratifica alianza con TV Azteca en su Upfront 2025

• Globo realizará en MIP Cancun un desayuno en el que exhibirá Manía de ti

• Jamila Hache y Daniel Rojas lanzan Rafy aplicación innovadora para el proceso de self-taping de actores

• Telemundo transforma su sede de Miami en dos estudios de gran escala de 20.000 pies cuadrados para cobertura electoral

• Canela.TV expande su presencia en México y EE UU con el lanzamiento de nuevos canales FAST en Samsung TV Plus

Angela Colla de Globo

Mi historia con PRODU: Angela Colla

Image
CONTENIDOS

• YouTube y Netflix lideran el streaming en México según HR Media

• Transmisión de F1 por FOX Sports México creció un 55% en niveles de audiencia respecto a 2023

Pimpinero: sangre y gasolina llega a Prime Video el viernes 22

Image
VIPS
Image
Trayectoria de Moisés Chiver

La oficina, adaptación de la icónica sitcom The office, está en sus últimos días de rodaje en la ciudad mexicana de Aguas Calientes. Se trata de una producción realizada por Máquina Vega, productora creada por Alazraki Entertainment junto a Alisa Tager.

Image
Image
Elias Rodriguez TelevisaUnivision
Image
Image
Image
ACTUALIDAD
Image
Image
Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
Image
Image
Image
Image
CONTENIDOS
Image
Connected Tv
Image
Image