Tom Cosgrove of 3net: The next step is the formation of a production studio for 3D and ultra high definition content

Sony, Discovery and IMAX’s joint venture, 3net, has launched 3net Studios, a new global television program production and distribution division. Tom Cosgrove, president and CEO of 3net made the announcement. Based at both Sony Pictures headquarters in Los Angeles and Discovery Communications headquarters in Silver Spring, Maryland, 3net intends to produce the highest quality native 3D content available. The new studio will realize projects in native 3D 4K, 2D 4K, 3D 2K and both 3D/2D HD formats.“From television, mobile, computer and tablet companies, to broadcast channels and digital content providers, the global demand for a high quality, native 3D programming pipeline has quickly become one of the most vital elements within the 3D ecosystem” said Cosgrove. “With the industry now struggling to keep pace with the rapidly accelerating consumer demand for 3D programming across multiple platforms – and now with the evolution of 4K – the formation of a world class production studio to help fill both the 3D and ultra high definition content voids became a logical next step in our evolution as a global player in the entertainment arena”.