Hector Pita
Héctor Pita, Sales Director at Totalplay, stated that the company continues to get together by inertia with the most important players in Mexico and the world. “We are the first to have a strategic alliance with Google and that makes us very proud, as well as being with Netflix, FOX and making applications for our commercial partners, such as MTV.”
Pita emphasized that Totalplay is a technology more than an entertainment company. “This platform, with all the technology we implement, allows us to offer different entertainment. And the goal for 2019 is to continue innovating, understanding the market and bring to Mexico what appears in Europe and the US or to create it ourselves.”
Regarding the alliance with Google, Pita explains they have been working with them for a year now, in the aim to make programmatic buys, but on TV. “When you work on elements that help experience be better applied to advertise, the ideal partner is Google. All the technology they have for programmatic purchases on the Internet, we implement in television: segmentation, types of subscribers, geography, socio-cultural level, for example, we implement it in the Google programmatic buy.”
