Charlie Singer: Were excited to introduce this innovative series at our upfront this year
The network Tr3s: MTV, Música y Más and MTV Latin America have announced their third co-production, Último Año. The companies are also partnering with Population Media Center (PMC) to incorporate social elements into the scripts & creative of the new multiplatform property.Social responsibility is always at the forefront of our brand, and our content continues to serve as a credible and valuable space to engage, educate and help shift the mindset of todays Hispanic Millennials commented Charlie Singer, senior VP of Content and Creative for Tr3s. Were excited to introduce this innovative series at our upfront this year, and look forward to magnetizing new and existing advertisers with the new series. Último Año tells the story of Martin, a seemingly ideal teenager who enters into an elite school as part of a student exchange program. Benjamin, a popular kid at the school takes him under his wing, but the story takes a turn when they both fall in love with the same girl. The 70-episode novela will be produced by Argos Productions in Mexico.
