John Mafoutsis, SVP of Ad Sales, Luisa Fairborne, VP of Ad Sales, Prince Royce and José Tillán GM & EVP of Tr3s
Tr3s: MTV, Música y Más unveiled its new programming lineup at its 2011 Upfront event at LAVO in New York City. The events overarching message reinforced the importance of producing positive and optimistic content for this new and growing audience. The brand will continue to produce content that aligns with its three maxims: milestones, music and making it. The announcement included the expansion of the Quiero Mi franchise, which will spawn a third property with Quiero Mi Baby; and advertisers were given a sneak peak into a slew of additional new properties including the paparazzi-inspired series Popland, the reality show Date My Abuela, and the biography series La Escalera. This bilingual/bicultural group now have many marketing names, but whatever you want to call them, we got them and we know them very well! This audience is fundamental to the future of this country and demand to be spoken to in a unique way, and thats what we do at Tr3s every day through original content that resonates with their unique identity, said José Tillán, general manager and EVP of Tr3s.Tr3s original series Quiero Mis Quinces and Quiero Mi Boda will continue to deliver colorful quinceaneras and multicultural conflict, as well as a third-spinoff with Quiero Mi Baby. The network is slated to produce 70 1-hour episodes of a new paparazzi-inspired daily series with Popland and the new reality show Date My Abuela (working title) puts the Latino icon of the family front and center. On the digital front, Tr3s announced the launch of three new platforms that include {Our Stage.com}, Night Finder and the Blogger Network.
