Through a corporate video that is part of the campaign that TV Azteca launched at the end of the year to announce the changes, novelties, and the TV station´s 25th anniversary for 2018, Alberto Ciurana, TV Azteca´s general director of Content and Distribution, assures that this year will be historical for this content generating company.
“We are about to celebrate our 25th anniversary, but that is not the only reason why 2018 will be historical for us; to begin with, Azteca Trece will become Azteca Uno, a channel that is closer to Mexican families; Azteca Siete will be disruptive and the World Cup channel; Finalmente a+ will be consolidated as a regional signal”.
He highlights that the World Cup and the elections will be two challenges “that in TV Azteca we will assume with the nearness and loyalty to our TV viewers and commercial partners. It will be an unprecedented year for us, with the aim to generate added value for clients and stockholders.”
Contents such as Exatlón México, Enamorándonos, MasterChef, La Resolana Con El Capi, will continue on their screens, and they will add new bets like the magazine El Club de Eva; the second season of Rosario Tijeras in co-production with Sony/Teleset; as well as the launch of El César, based on the life of the Mexican boxer Julio César Chávez, a Disney Latin America and BTF Media production. They will also air María Magdalena, La Apóstola De Los Apóstoles, the first series made by Dopamine, and the new TV Azteca production company, co-produced with Sony Pictures Television.