The evolution that TV Azteca CEO Benjamín Salinas began in 2015 continues today with the hiring of Patricia Jasin as VP of Azteca Internacional.
Jasin strengthens the foreign distribution of TV Azteca content, bringing extensive experience and recognition to the market of content export sales.
Jasin will report to Alberto Ciurana, Chief Content and Distribution Officer of TV Azteca, who will enhance Jasin’s vision and capacity to bring top TV Azteca content to new markets, where viewers increasingly demand more and better programming.
TV Azteca productions and co-productions currently reach millions of viewers in Mexico. The objective for Jasin will be to further expand horizons by strengthening international sales.
For almost 20 years, Jasin has thrived in the international television industry with roles in management, international sales, acquisitions and development of audiovisual content for multiple platforms, as well as building strategic alliances with the top players of global television.
The arrival of Patricia Jasin consolidates TV Azteca as a talent magnet to make and distribute top television content in Latin America and the world.
Patricia Jasin of Frecuencia Latina Internacional: Knowing the audience
