Benjamín Salinas, CEO of TV Azteca
TV Azteca announced that the reinvention of TV Azteca, led by company CEO Benjamín Salinas, achieved a successful 2016, and now innovates with two new television networks as part of its offering for Mexican audiences.
TV Azteca began 2017 with two solid national networks —Azteca 13 and Azteca 7— that compete effectively for audiences throughout the country. Now, TV Azteca is targeting important segments of society that are currently unattended.
In a dynamic context in which audiences demand agile and timely information, TV Azteca offers, starting this Monday, through adn40, a vibrant broadcast television news channel in Mexico.
adn40 is an evolution of the Proyecto 40 platform, which will change progressively, starting with three news programs from Monday to Friday: Primer Café, Es Tendencia and Es Noticia; the latter also airs on Saturdays and Sundays.
The signal of adn40 reaches 85 million people through broadcast television on channel 1.2, as well as on 40.1 in greater Mexico City, in addition to the principal pay television systems throughout the country.
Also, a+ launches on Monday, March 20, creating a network of local channels that produce content for the needs and preferences of each community.
Through a+, TV Azteca offers a differentiated grid in each state, with newscasts and sports shows produced in each region that, together with content from the national signals of TV Azteca and other producers, will be a closer television option and of great use for local audiences.
a+ can be viewed on channel 7.2 through broadcast television and will begin with local signals in Mexico City, Guadalajara, Leon, Monterrey and Toluca. Like adn40, the expansion of a+ will be progressive and will soon reach the entire country.
TV Azteca reiterates its commitment to offer the highest quality television, both in information and entertainment, as well as its trust in the future of Mexico.
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