Lo Mas
Ultra Tainment, the HD Spanish-language pop culture channel offering the latest entertainment news, scripted series, talk shows, lifestyle programs and reality TV from Latin America, the U.S. and around the globe, announced the network premiere of Lo Más (Lo+) — the vanguard TV news magazine show connecting viewers with the latest ultra-luxury lifestyle trends.
Starting this month, Lo Más (Lo+) travels the globe to luxury hot spots like Milan, Paris, Zurich, Modena, New York, Miami, and Tokyo in search of the latest trends in architecture, arts, travel, haute couture, automotive and more. The 30-minute season opener will be the first time Olympusat has presented the news magazine format on any of its channels.
Hosted by veteran broadcast entertainment journalist Oswaldo Lamon, Lo Más (Lo+) sets itself apart from similar programming by offering a unique, editorial-based TV news magazine format that digs deeper and goes beyond basic entertainment reporting to impart the most exclusive luxury trends in detail.
“Lo Más (Lo+) entertains its audience by providing an insider perspective of the design industry and showcasing the latest luxury offerings and profiles of industry professionals. But we also provide the in-depth reporting that informs our viewers exactly why these products and individuals are considered unequaled,” Lamon said.
The first 30-minute episode of Lo Más (Lo+) will premiere on Ultra Tainment on Wednesday August 14, 2019 at 6pm ET. Thereafter, the 10-episode season is scheduled to air Wednesdays and Saturdays at 6pm ET.
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