U.S. HISPANIC
Under the slogan “We begin a new story” Warner Bros. Discovery held its first Upfront in Mexico after the merger
Maribel Ramos-Weiner| 22 de febrero de 2023
Upfront Warner Bros. Discovery
With more than 700 clients, affiliates, opinion leaders, talent, partners and producers, Warner Bros. Discovery held its first Upfront after the merger in October 2022. The event had the slogan “We begin a new story” and took place in Mexico on Thursday, February 9.
“We invite you to become part of our new story,” said Miguel Cárdenas, Country Manager for WBD Mexico & Central America, at the beginning of the event, that included Nicolás Mc Cormack, VP Ad Sales for WBD Mexico & Central America; Fernando Sugueno, VP of Contents, and Lety Sahagún as presenter.
Mc Cormack told PRODU that the purpose of the Upfront was to show the consolidation of the company after the merger, its huge portfolio and the opportunities it offers in advertising supported by seven business units (TV, streaming, signal distribution, theatrical, gaming, experiences and licenses or consumer products).
He pointed out that the company in Mexico and Latin America has become a massive reach player with a unique capacity for multiple segmentation, with a transversal offer that goes beyond selling a slot. “We can develop 360 strategies, which is where we want to take the conversation with our advertisers, who are our strategic partners,” he said.
“Our power and most valuable asset is the level of our content, which is making us more relevant and allows us, due to the value of our IP, to be positioned in all the lines of business of our clients,” Mc Cormack stated.
The new local productions and the offer of universal content was announced. Also, the potential offered by the recent alliance with Tubi, which in VIDEO+ (a solution that offers premium audiences, with a single rate for advertisers) joins the alliance in 2022 with Dailymotion.
“Managing this entire portfolio today, which never ceases to amaze us regarding its dimension, allows us another positioning and strategic vision for the different business units that we have within the company,” explained McCormack.
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