Ethel Pis Diez
Ethel Pis Diez from the Universidad Austral gave a keynote at the BB Media Day Miami 2018 called Paradoxes of the Leadership in Digital Environment’s Media Business. She highlighted that there seemed to be very good news for those who distribute and generate content because now there are more platforms than ever, but the truth is that now everyone can develop one and there is more room for piracy. “It’s a disruptive innovation,” she said.
Under these conditions, Pis Diez asked attendees, how can they lead their company in a digital environment? and presented several paradoxes: innovate radically while optimizing the current business; compete now while offering value in the long term; when talking about digital it must be immediate, but keeping in mind that value will come in the long term, “value is in the long-term delivery” she points out; provide the necessary technology without leaving behind that its value is not in the technology; and the challenge of integrating external partners, while still operating as a single entity.
Among the recommendations she offered are: develop combined skills (programmers with project management skills, marketing skills, and digital technology skills); reduce organizational inertia what can be achieved with open leadership, and empower environments that are open to innovation.
