Univision and Eventus announce the launch of the 2011 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest artists, including past and present Premios Juventud nominees and winners. Leading up to Univision’s youth awards show, PJ VIP Tour will make stops in Miami, New York, Chicago, Los Angeles and Houston.”We are excited to bring the excitement and passion around one of Univision’s biggest specials, Premios Juventud, live to fans in their hometowns. The PJ VIP Tour extends our commitment to bring our fans the relevant content they seek both on and off air,” said Luis Fernández, president of Entertainment and Univision Studios.”Through our partnership with Univision and Dr Pepper, PJ VIP Tour has matured into a prominent experiential marketing platform, garnering tremendous momentum with fans and sponsors leading up to the trend-setting awards show,” adds Nelson Albareda, Eventus’ president and CEO.Premios Juventud will air live on Univision on Thursday, July 21, at 8pm.
