Steve Mandala, EVP of Ad Sales during Univision´s Upfront
Univision Communications Inc. hosted its annual Upfront presentation to unveil its 2015-16 programming line-up and to highlight how targeting U.S. Hispanics through Univisions multiplatform portfolio is the way forward for marketers to fuel growth. At the UCI Upfront event, Univision announced that La Banda, the music-based, multi-media competition show developed by Simon Cowells SYCO Entertainment and Haim Sabans Saban Brands and co-produced with FremantleMedia Latin America is back for a second season. Simon Cowell as executive producer brings SYCO Entertainments trademark talent for finding stars and creating great entertainment to Spanish-language television for the first time this fall. For the second season, La Banda 2 will scour the U.S. for the ultimate Latina girl super group. With its signature new take on the singing competition show format, La Banda 2 will search the U.S. and Puerto Rico. Representing Mexico, Central America, South America, the Caribbean and Puerto Rico, female contestants will compete for their place in La Banda 2. Music plays a central role in the lives of Hispanics and we are pleased to continue to bring new musical projects to our audience via this exciting new platform. Were thrilled to collaborate once again with Simon Cowells SYCO Entertainment as part of our commitment to entertain and empower Hispanic Americans through the programming they crave, said Alberto Ciurana, president, Programming and Content, Univision Communications Inc. The enthusiasm for this format is already very exciting and most importantly we are seeing some incredibly promising talent. Univision and Saban Brands are brilliant, music-focused, passionate partners and we are all looking forward to next years search for a Latina girl group, said Cowell. La Banda 2 will continue in its Sunday night primetime position on the Univision Network in 2016. UCIs Upfront event also included a special guest appearance by former president Bill Clinton, who provided his perspective on the importance and influence of the Hispanic community to the countrys economic and political future, as well as a musical performance by international superstar, Ricky Martin.
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Angélica Vale and Jaime Camil host Univision´s Premio Lo Nuestro 2011
