U.S. HISPANIC
Univision Communications will unveil more than 30 new shows at the Upfront
Maribel Ramos-Weiner| 10 de mayo de 2013
La Viuda Negra debuting on UniMás is part of the new offering
Univision Communications Inc. will unveil its 2013-14 programming lineup at its annual Upfront presentation in New York, with more than 30 new shows and an emphasis on more targeted, multimedia programming, offering more product integration opportunities than ever before and more engagement with this coveted consumer.Among the new shows are the dramatic series La Selección, La Viuda Negra and Metástasis, breakthrough telenovelas La Tempestad and Mentir para Vivir, and also more sports programming than ever before.With an unmatched collection of 12 broadcast and cable television networks, local television and radio stations, online and social media platforms and its brand equity and deep relationship with Hispanic Americans Univision Communications is the a Company for reaching all Latinos, across all consumer segments, and on all platforms.In the past 24 months, Univision has expanded from what was once a niche broadcast network to a multimedia, multiplatform powerhouse. There is no denying that the Hispanic community will drive future media consumption in the U.S. and that multiplatform engagement is the new face of the media landscape, said Randy Falco, president and CEO of Univision Communications Inc.For more than a half-century, our focus on being 100 percent dedicated to Hispanic audiences has remained the same, and this unwavering focus continues to be the reason why we, together with our partners, can create premium culturally-relevant content that connects and engages with our audience better than anyone else. This is especially true of our expanded partnership with Televisa, which has created more opportunities for collaboration on content and product integration for our advertisers, said César Conde, president of the Univision Networks.Its simple: engaging with the Hispanic consumer is the key to advertisers long-term growth strategies, and no media company is better equipped than Univision to make that happen, added Keith Turner, president of Advertising Sales for Univision Communications Inc.
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