Just a few weeks away from the 2014 World Cup, Univision is leveraging all its content verticals (sports, entertainment and news), and all of its platforms (digital, local stations, radio), to pave the road for this great event.Efforts began 100 days prior to the opening of the games and since then the company has been focused in telling different stories about the worlds biggest sporting event: from highlighting the most important moments in the history of the Cup to featuring the culture, traditions and lifestyle of the host country.Both for us and our audience, the World Cup is much more than a sporting event, and thats why we developed an integrated programming strategy that provides content that appeals both to the die-hard soccer fan as well as the casual viewer who may just want to check the scores but is interested in the entertainment and pageantry surrounding an event of this magnitude, said Juan Carlos Rodríguez, president of Univision Deportes.Rodríguez says the group will have four studios in Rio de Janeiro, both in the IBC and in other emblematic locations around the city, including the beaches of Copacabana.We will have around 150 people working to bring a unique, extensive and original coverage. There will be 740 hours of programming over the month-long event. This includes the live broadcast of the tournaments 64 games, pre- and post-game live reports from all 12 host cities, and 24-hour coverage on our platforms (TV, mobile, online), added Rodríguez.This campaign will offer more than double the content and programming than that of previous World Cup coverages.
Univision Communications announces reorganization of the Univision Networks team
Univision Deportes´República Deportiva changes look and logo
Marco Liceaga new VP of Marketing and Promotions for Univision Deportes
Univision Deportes signs contract with CONCACAF to air its matches in the U.S.
Univision obtains exclusive media rights for European soccer teams and cups
Univision names Juan Carlos Rodríguez as president of Univision Deportes
