Univision Digital launches an initiative aimed at accelerating digital innovation across the organization: Univision Beta
Univision Digital announced the launch of Univision Beta, a new initiative aimed at accelerating digital innovation across the organization and expanding audience reach through the creative use of emerging digital and social platforms, with special emphasis on news and information. Functioning as an in-house innovation lab housed at Newsport, UCIs state-of-the-art news facility in Miami, the Univision Beta team of media innovators is experimenting with cutting-edge products, tools, formats and technologies that can enhance Univisions ability to inform and engage with audiences in the U.S. and abroad. Initial projects already under way are focused on expanding Univision News coverage of the 2016 presidential elections to new storytelling and messaging platforms such as Snapchat, Purple and Slack. We are absolutely thrilled with the launch of this innovation initiative that will not only help keep Univision at the forefront of the digital explosion but will also improve our internal processes and promote the search for new, more efficient platforms, models and formats for delivering content to an increasingly wider digital audience. Innovation through experimentation is Univision Betas principal mission; one that will positively impact the way that our multicultural audiences receive and engage with information in todays fast evolving media landscape, said Isaac Lee, Chief News and Digital Officer, UCI. Univision Beta is led by Univisions director of Digital Innovation, Carlos Martínez de la Serna. Additionally, Univision News Vice President of Strategic Communications, José Zamora, also plays a leading role in the Univision Beta team. Univision Beta was created as part of a three-year collaboration between Univision Digital and the world-renowned Massachusetts Institute of Technology (MIT) Media Lab.
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