With productions such as La Viuda Negra, Metástasis, El Varón De La Droga and Confesiones Peligrosas, UniMás hopes to capture the demographic of 30-year olds; alternative programming to the traditional novelas featured on sister network Univision.UniMás primetime must have alternative content to what Univision viewers are used to watching. Alternative content is anything that is different, focused on a young male audience averaging 30 years of age, without excluding women from the equation, said to PRODU Alberto Ciurana, president of Programming and Content of Univision Networks.Ciurana added that La Viuda Negra, which premieres this month, is the first of a line of alternative series for UniMás. This great series is produced by Patricio Wills, and without a doubt will be a hit. It will be followed by Sonys Metástasis, Confesiones Peligrosas, from our Cisneros Media partners, as well as other products Patricio is working on and some other from Sony, he added.
Univision, UniMás and Galavisión united to simulcast La Viuda Negra premiere in the U.S.
Alan Nissim promoted to VP of Programming & Content Strategy for Univision Networks
Univisions El Gordo y La Flaca celebrates 15 uninterrupted years on the air
Univision Communications announces reorganization of the Univision Networks team
Sandra Smester new senior vice president of Programming for Univision
Gustavo Ordóñez assigned SVP of Programming Research for Univision
Univision announces simultaneous debut of Lo Que Más Quieres with Televisa
NATPE 2013 addresses the opportunities in Spanish-language television
Emilio Aliaga joins Univision Communications as VP of Digital Content
Alberto Ciurana named president of Programming and Content at Univision Networks
