Univision: For the first time this February sweeps we beat ABC and CBS in Adults 18-34

For the first time, Univision ranked third nationwide in primetime in Adults 18-34, beating ABC and CBS.“Beating ABC and CBS is a great honor. We had never done this for such a young, representative and commercially important demographic. Univisión’s real competition are the Anglo networks,” said Alberto Ciurana, president of Programming and Content of Univision Networks.Ciurana also took the opportunity to praise the performance of the Los Angeles and New York stations, which reached first and second place nationwide (Adults 18-49), with the most watched local morning newscasts in their respective markets. He also noted that Channel 45 Houston ranks first in the demos 18-49 and 18-34.The executive also spoke about the performance up to date of the 8th season of Nuestra Belleza Latina, which gave Univision the second place nationwide this past Sunday March 2nd, outperformed only by ABC’s Academy Awards broadcast; adding that this year’s changes to the format have been effective.He said the network is reaching younger audiences than the competition’s average. “Univision’s viewers average age is 38, while ABC’s is 53, CBS’ is 59, NBC’s is 55 and Fox’s is 47,” added Ciurana.He mentioned that UniMás is reaching spectacular audience levels in primetime. “It’s beating Telemundo with alternative series such as La Viuda Negra. And there is more to come; around the World Cup we will premiere Sony’s Metástasis,” he added.