La Nueva Univision
Univision Digital announced its new original digital series, La Nueva (The New), about the birth of the new generation of urban Latin artists who have taken the world by storm with their global streaming views and fan base.
As part of Univision’s annual youth awards show Premios Juventud (PJ), the new series will include PJ nominees: Cazzu, Lyanno, Paloma Mami and Rauw Alejandro, as well as PJ performer Guaynaa, and Alex Rose. The series premiered on Tuesday at 5pm ET on Univision.com and PremiosJuventud.com.
The new original series will present the stories of these rising stars, who they are, where they come from and where they are going. With a combined following of 8 million fans on Instagram, the stars of La Nueva represent the new generation of Latin urban music.
Premios Juventud, a four-hour musical special, will kick-off live with the PJ Takeover at 7pm ET/PT (6pm CT) hosted by Borja Voces, Clarissa Molina and Jomari Goyso, followed by the Award Show hosted by CNCO, Lali and Alejandra Espinoza.
