Univision Miami announced the appointment of Eric García to the position of president and general manager, reporting directly to Jesús Lara, president of Local Media at TelevisaUnivision.
García brings extensive broadcast and media industry experience to this leadership role, where he will be responsible for the overall direction, strategy, and growth of Univision23, TelevisaUnivision’s local radio stations, and a growing portfolio of local digital offerings in the vibrant Miami market.
Prior to assuming this new position, García served as Vice President of Multiplatform Sales in New York and as Station Manager in Washington DC and Philadelphia.
“I’m thrilled to welcome Eric to our team in Miami. His exceptional leadership, remarkable achievements, and clear vision for the future of our local business make him the perfect choice to lead Univision Miami,” said Lara. “He understands the importance of generating new ideas, embracing diversity, and maximizing our brands and resources to achieve market leadership. We are confident that under Eric’s guidance, Univision Miami will continue to thrive, grow and deliver exceptional value to our audience and our partners.”
In his new capacity, García will oversee various key areas, including Sales, News, Community/Public Affairs, Operations, Creative Services, Marketing, and Production. Furthermore, he will ensure compliance and foster audience growth strategies and community outreach initiatives across all business units.