Vincent Sadusky Univision
Univision Communications Inc. is launching Unidos Por Los Nuestros (United for Each Other) COVID-19 campaign to help Hispanic America grapple with the impact of the pandemic based on consultation with community partners and audience needs.
Focusing on Home and Family, Health and Wellness, and Financial Stability, the new initiative will offer details on how to access critical health and economic-related resources while aiming to close the in-language information gap that Hispanic Americans are experiencing during this heightened time of need.
“The in-language information gap is a very real issue for Hispanic Americans as they face new challenges on a daily basis caused by COVID-19. Univision’s role in informing and empowering our community includes our multiplatform news coverage and our efforts to help those impacted, recover from this unprecedented pandemic. We’re working with our partners every day to connect our audience with the health, wellness, and financial resources that can help families overcome these hurdles,” said Univision CEO Vince Sadusky.
As part of this Unidos Por Los Nuestros COVID-19 campaign, Univision is partnering with more than a dozen advocacy organizations such as UnidosUS, LULAC, Hispanic Heritage Foundation, Mi Familia Vota, and Too Small To Fail, among others, to provide information to the community regarding financial stability, home and family challenges, and health and wellness with a special emphasis on mental health.
Through a coordinated deployment of PSAs, virtual town halls, Facebook Lives, text message campaigns, and other means, the company is donating thousands of hours in airtime and millions of dollars in air and digital inventory to ensure our audience is informed and empowered.
