Book Latin Boom II: Catching The Biggest Demographic Wave Since The Baby Boom
Dynamic media and marketing pioneer Chiqui Cartagena (currently vice president of Corporate Marketing for Univision Communications Inc.) takes readers beyond the census numbers and showcases key learnings on how to effectively reach Hispanic consumers in her thought-provoking and insightful new book, Latin Boom II: Catching The Biggest Demographic Wave Since The Baby Boom.In the book, Cartagena presents anecdotes, case studies and rich data that tells the story of the Hispanic opportunity, including a deep cultural context that will help marketers win with this growing consumer base. Randy Falco, president and CEO of Univision Communications, Inc., writes in the foreword to the book: Latino Boom … is a resource every CEO, business leader, and marketer should read. This new edition is a follow-up to [Chiqui’s] first book and creates a compelling story from all the data that is out there about this community. It also deciphers the biggest trends in the Hispanic community to help you better understand this constantly changing marketplace. Latino Boom II will give you the knowledge and tools you need to start growing your business with Latinos and help you capitalize on this once-in-a-lifetime opportunity which is being brought on by the biggest demographic wave since the Baby Boom.As Cartagena writes, Latinos are the most sought-after opportunity this country has, and yet we are still viewed myopically by many, if not most, Americans. My hope is that this book will help change that.
