Venevision Productions and Univision Studios marked the beginning of production of their new telenovela Rosario with the traditional claquetazo (symbolic clapping of the productions clapperboard), during a launch event that took place Tuesday afternoon, July 31st, inside Studio C of Venevision Studios state-of-the-art facilities in Miami, Florida. Attending the event were executives from both companies as well as several members of the cast that is headlined by Guy Ecker and Itahisa Machado. Were thrilled to celebrate the start of another great telenovela, the third one we produce in conjunction with our colleagues at Univision Studios, expressed Peter Tinoco, president & CEO, Venevision Productions. Were very excited about kicking off another excellent production like Rosario will undoubtedly be. We have a great cast, a talented writer, and with our partners at Venevision Productions, well surely make a first-rate product, said Luis Fernández, president of Entertainment and Univision Studios. The original story was written by Alex Hadad, the renowned scriptwriter for the acclaimed telenovela Eva Luna, which garnered widespread national and international success. Rosario centers on a young womans love for the man she never should have fallen for; the love of a man for the woman for whom he swore he could never have feelings; and the inner conflict of a mother who discovers that the man she almost married is now in a romantic relationship with her own daughter. The telenovela features a stellar cast that includes Lorena Rojas, Zully Montero, Ezequiel Montalt, Natalia Ramírez, Sandra Itzel, Adrián Di Monte, Zuleyka Rivera, Aarón Díaz, Frances Ondiviela and Scarlet Grouber. Tina Romero, Alberto Salaberry, Rodrigo Vidal, Carlos Garín, Cristina Mason, Fabiola Barinas, Franklin Vírgüez, Liliana Morillo and Gledys Ibarra complete the list.