U.S. HISPANIC
Viacom: We will make a reality show for MTV with the Mexican entrepreneur and celebrity Roberto Palazuelos
Maribel Ramos-Weiner| 9 de julio de 2019
Tiago Worcman 19
MTV Latin America announced the start of the production of a reality show (12×60´) with the Mexican businessman, actor and celebrity Roberto Palazuelos. It will be produced by Nippur Media and starts shooting this month in Miami for almost two months through the Maya Riviera, Montreal, Mexico City, Acapulco, and other destinations. It will be launched on MTV across Latin America on September 2019.
The lawyer, party animal, businessman, playboy, the selfie expert, and jet-setter will be followed by MTV while he manages his hotel empire, consolidates the construction of his fifth hotel in Tulum and raises his son, Roberto Palazuelos Jr. (fifth firstborn in a direct line) who will someday inherit his empire. Roberto Palazuelos is an immortal party animal, so there will be an abundance of yachts, trips, parties and generational clashes with his intimate circle, that include his son, his nephew and his current, open relationship. The program will also show Palazuelos in his spiritual aspect and as a writer and will present in the reality his first book, Alquimia Espiritual.
Tiago Worcman, SVP and Brand Head for Music and Entertainment Brands at Viacom Americas, added: “The confirmation of this new original reality show couldn´t have happened at a better moment since we are celebrating that 2019 is for MTV one of the best years in terms of rating and digital performance. MTV has always pushed the limits of entertainment and shown the reality of all types of stories. Roberto Palazuelos is a legend with contagious charisma and his eccentric lifestyle has passed on from several generations, which makes it the perfect complement for MTV Latin America´s content offer.
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