Carlos Hulett, CEO of VIVOplay
Along with information, the platform VIVOplay offers its audience several of the main Latin American channels, focused on dramatic production and will launch its first bet on an original fiction program.
“We are working on the original web series El Cabaret (12×7´), produced by High Hill Entertainment, starring Alicia Machado,” commented Carlos Hulett, CEO of VIVOplay.
The platform, which has been characterized by a novel image, focused on millennials, has the exclusive of this production for OTT.
During the month of October, VIVOplay is promoting the channels they have that show novelas and dramatic programs. “The aim is to promote that, along with information and live channels, we also have novela and teleseries content that are attractive for the audience.“
The executive pointed out that between all the channels, they have almost 300 hours of telenovela and fiction content monthly.
Another reason why they added Fabiola Paravisini –the new Content director, who worked for a long time in Cinemax— to the team, was to strengthen this area of fiction content.
VIVOplay: We are in 70% of TVs that have set top b installed in the US
