The leading campaign element is a 30 television broadcast PSA that will begin running on mun2 this week
Voto Latino, a leading national non-profit, non-partisan organization, and mun2, officially launched its United We Win campaign, featuring star-studded PSAs; a public awareness, education, and mobilization campaign for the 2010 mid-term elections. United We Win carries one main message: Latino issues are American issues, and American issues are Latino issues.The United We Win campaign is co-chaired by Rosario Dawson, Eva Longoria-Parker, and Wilmer Valderrama, all three long-time supporters of Voto Latinos mission. The co-chairs engaged a diverse, all-star roster of their celebrity peers to participate in the PSA and online advocacy campaign. Directed by Ricardo DeMontreuil, Creative Director for mun2, the United We Win production marks the reunion of mun2 and Voto Latino since their award-winning PSA collaboration in 2006, also under the direction of DeMontreuil. The leading campaign element is a 30 television broadcast PSA that will begin running officially on mun2 this week. The testimonial-styled spots feature a Latino and non-Latino ensemble including Jessica Alba, Trevor Ariza (Guard-Forward, New Orleans Hornets), Common, Madison de la Garza (Desperate Housewives), Tim Daly (co-president, The Creative Coalition), Carla Gugino, (Entourage), Amy Smart, Eva Longoria Parker, Wilmer Valderrama, and Blair Underwood and Lisa Vidal (co-stars of NBCs new show The Event).A 30-minute United We Win Behind-The-Scenes special will air on Saturday, September 18th at 4:30pm on mun2.{To watch a sneak-peek of United we win click here;www.produ.com/produtv/popup.html?Noti=4548}
