The four-episode series, tailored to resonate specifically with Spanish-language audiences, is slated to premiere in the second quarter of 2024 across WBD linear and digital assets
Warner Bros. Discovery’s US Hispanic and Omnicom Media Group (OMG), announced a partnership to launch Juntos en Acción (Together In Action), a renovation reality series hosted by celebrity couple Carlos Ponce and Karina Banda alongside design guru Daniela Nares.
The series embarks on missions to make a difference in the lives of families and communities with projects designed to uplift and restore living and working spaces. The four-episode series, tailored to resonate specifically with Spanish-language audiences, is slated to premiere in the second quarter of 2024 across WBD linear and digital assets. The partnership will also come to life through a series of podcasts.
“We are thrilled to announce our partnership with OMG, a collaboration that epitomizes our shared dedication to crafting content that resonates with Hispanic viewers,” said David Tardio, Vice President of Integrated Ad Sales and Marketing at Warner Bros. Discovery’s US Hispanic. Juntos en Acción is a fusion of powerful, emotive storytelling that brings the stories and lives of Latinos to the forefront, and it provides a platform for brands to connect with their audiences”.
“Connecting with U.S. Hispanic audiences in a modern approach requires a deliberate orchestration of multiple relevant touchpoints that both reach and resonate,” said Michael Roca, executive director of OMG’s Elevate cross-cultural Center of Excellence. “This partnership sets a new standard in allowing OMG clients to tap into the overall scale of the WBD media ecosystem regardless of language to promote and distribute original content geared towards this nuanced audience that is expected to control more than US$2.7 trillion in consumer spending power by 2026.”
Juntos en Acción offers a fresh approach by weaving celebrities into heartful, purpose-driven stories. In each episode, Ponce identifies a community in need and joins forces with local leaders, celebrities, and businesses to work on much-needed renovation projects that will bring out a meaningful change. Helping to round out the renewals is design guru and TV personality Daniela Nares. And overseeing the renovation projects from start to finish is general contractor Arturo Contreras.
This season’s lineup, with Natalia Jiménez, Adamari López, David Chocarro, and Karla Monroig, and key nonprofit organizations such as the Mexican American Council, The Tom Ramsey Foundation, Fit Kids of America, and El Hogar del Buen Pastor, marks one of the most significant celebrity collaboration in WBD US Hispanic’s history.
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