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Fiap Face to Face webinar: Winning hispanic media coverage through cultural relevance
16 de abril de 2025
In the Fiap Face to Face webinar, Sonia V. Díaz, president of HPRA USA and Zaid Communications, emphasized that brands must understand the cultural and regional context of Hispanic audiences to secure effective media coverage. She highlighted that cultural relevance goes beyond a marketing tactic and stressed the importance of building authentic relationships with journalists based on trust and mutual understanding.
