2014 Effie Awards honor the most important achievements in marketing communications worldwide

The Global Effie Awards honor the most effective marketing ideas which work in at least four countries and two or more regions worldwide.Winners of a 2014 Global Effie are chosen after two tough screenings in cities around the world. The international marketers met in Singapore, Mexico City, London and New York to pick the best global marketing communications efforts of the year. Those were Audi AG’s Land of Quattro and Evian’s Baby & Me.Those chosen as finalists were cases that most effectively showed that their objectives were challenging and the results they obtained were significant in the context of the category. The standouts were Audi AG’s Harder, Better, Faster, Stronger, BMW Motorrad’s One World, One R 1200 GS, Unilever’s Help a Child Reach 5, Intel and Toshiba’s Inside Films and Cisco System’s Tomorrow Starts Here. The sum total of points obtained by winners of the 2014 Effies and the finalists will be included in the Effie Effectiveness Index, which classifies the most effective advertisers, brands, agency holding groups, agency networks, agency offices, and independent agencies in the world. The Effie effectiveness rankings in the United States will be announced at the Effie Awards gala in New York next June 2014.The awards come in three levels: gold, silver and bronze. For more information, visit {Effie Awards;http://www.effie.org/}.