MERCADEO

2023 HMC Hispanic Market Guide Explores Inclusivity, Intersectionality, Trust, Bingeability In Entertainment, Media Consumption & More

Liz Unamo| 4 de junio de 2023

Guia HMC

The Hispanic Marketing Council (HMC) has released its highly anticipated 2023 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market featuring top trends, business-building insights, up-to-date market data as well as in-depth reports on the proliferation of Hispanic-focused audio and the disruptive power of Hispanic creativity. Latinos are driving a cultural and demographic transformation as the U.S. heads towards a multicultural majority—already a reality for people under 35. With $2.8 trillion in Hispanic buying power, there are deep implications for marketers who must lead with cultural insights to create effective and relevant campaigns that connect with today’s multicultural mainstream. This new publication, geared towards newcomer and veteran brands alike, is available to view online or download for free. The HMC 2023 Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise. This guide not only serves as a valuable resource for marketers, but it also includes the top trends in Hispanic marketing, research and insights from Nielsen, Kantar and Latino Donor Collaborative, and, for the third year in a row, a profile on effective Hispanic creative by Círculo Creativo USA, the only nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market. For the first time, the HMC 2023 Hispanic Market Guide includes a report by the Radio + Television Business Report on the plentiful audio and radio choices targeting Latinos, including live and local programming to on-demand podcasts. “If U.S. Latinos were a standalone economy, we would constitute the fifth largest and fastest growing GDP in the world, just behind the U.S., China, Japan and Germany. Those are the numbers that marketers cannot ignore,” said HMC Chair Isabella Sanchez, vice president of media integration at Zubi. “This is the only resource of its kind to help organizations align their Hispanic marketing strategies, find the right partners, ensure their investment levels and platform distributions are in sync, and ultimately grow their market share in this increasingly multicultural environment.” Highlights include: · Advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market. · Key advertiser and agency relationships, sectors and contacts. · Impactful economic data and key opportunities. · Top trends for marketers, including the complex relationship between storylines, inclusivity, media platforms and trust; the right way to implement DEI; how inclusivity drives bingeability in entertainment; how to approach intersectionality in advertising and much more. · Comprehensive demographic, marketing and media information—including a comprehensive report on radio and audio by Radio + Television Business Report. A profile on key Hispanic advertising campaigns featuring creative disruption as multicultural expression. The HMC 2023 Hispanic Market Guide is available at hispanicmarketingcouncil.org/hispanic-market-guide/. For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.

Diario de Hoy

lunes, 4 de noviembre de 2024

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Mónica Vargas de Traziende: Evolucionamos para innovar en nuevas áreas como entretenimiento y servicios de producción

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VIPS

• Moisés Chiver de Máquina Vega: Las claves universales del humor harán que viaje el remake de The Office mexicano

• Escritor Luis Zelkowicz deja Telemundo luego de 24 años

• Elías Rodríguez de TelevisaUnivision: Tendremos gran despliegue para elecciones de EE UU, así como la remodelación tecnológica del Estadio Azteca

• María Bonaria Fois de Digitoonz: Ofreceremos al mercado europeo tanto el service como la posibilidad de coproducción

• Javier Martínez de You First Originals: Estamos escribiendo lo que sería nuestra primera película de ficción

El Moon Palace Cancún ofreció a los participantes un espacio para el encuentro, más allá de las conferencias, en restaurantes y espacios de relax

Premios PRODU de la Industria se realizarán el 21 de noviembre en el marco de MIP Cancun

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ACTUALIDAD

• Paramount ratifica alianza con TV Azteca en su Upfront 2025

• Globo realizará en MIP Cancun un desayuno en el que exhibirá Manía de ti

• Jamila Hache y Daniel Rojas lanzan Rafy aplicación innovadora para el proceso de self-taping de actores

• Telemundo transforma su sede de Miami en dos estudios de gran escala de 20.000 pies cuadrados para cobertura electoral

• Canela.TV expande su presencia en México y EE UU con el lanzamiento de nuevos canales FAST en Samsung TV Plus

Angela Colla de Globo

Mi historia con PRODU: Angela Colla

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CONTENIDOS

• YouTube y Netflix lideran el streaming en México según HR Media

• Transmisión de F1 por FOX Sports México creció un 55% en niveles de audiencia respecto a 2023

Pimpinero: sangre y gasolina llega a Prime Video el viernes 22

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VIPS
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Trayectoria de Moisés Chiver

La oficina, adaptación de la icónica sitcom The office, está en sus últimos días de rodaje en la ciudad mexicana de Aguas Calientes. Se trata de una producción realizada por Máquina Vega, productora creada por Alazraki Entertainment junto a Alisa Tager.

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Elias Rodriguez TelevisaUnivision
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ACTUALIDAD
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Gabz, Agatha Moreira, Chay Suede y Nicolas Prattes son los protagonistas de Manía de ti
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CONTENIDOS
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Connected Tv
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