La campaña busca recaudar fondos para apoyar a la fundación
Advertising agency 360i unveiled {Adaptoys;www.produ.com/publicidad/videos/index.html?Noti=10995}, its most recent work for the Christopher & Dana Reeve Foundation, a nonprofit dedicated to improving quality of life for people living with paralysis. “Adaptoys will help eliminate inequality by reimagining playtime for parents, grandparents, siblings, uncles or aunts who are living with paralysis. We are excited to partner with 360i on this innovative campaign to ignite a global conversation and share these life-changing toys with more families” said Peter Wilderotter, President and CEO of the foundation. 360i partnered with technology company Axios to create the initial Adaptoys prototypes. The spot shows how a toy car can be powered by a remote control by exhaling or inhaling, and a voice-controlled pitching machine throws a ball on the users command. “Technology has been such a powerful force for individuals with disabilities. However, there is a void when it comes to technology and accessible toys” said Wilderotter. To bring accessible toys to more families nationwide, the foundation, in partnership with 360i, has launched a crowdfunding campaign at Adaptoys.org to raise funds to support the research, development and cover production costs for at least 100 adapted remote control cars.
360i le hace una oda al meñique para el lanzamiento de las Oreo Thins
