Alex Strohl capturando una de las imágenes que se expuso en el museo
The campaign for the launching of the new Canon, EOS 5D Mark IV, was developed by the agency 360i. The idea consisted of giving four photographers the camera and asking them to capture images that would be exhibited 24 hours later in the Whitney Museum of Art in Nueva York. Fabio Seidl, Creative Director of the group in the agency, was one of the lead creatives in the work. Few hours before the inauguration of the exhibit, neither Canon nor the agency knew what kind of images Roberto Valenzuela, Jendra Jarnagin, Alex Strohl and Sue Bryce would send. But they trusted the artists talent and the great abilities of the camera, so they invited 130 prominent members of the press and New York’s photography community to watch as they were unveiled for the first time. As the guests arrived, the frames were still empty and the images were printed in front of the audience and mounted on the walls of the gallery during the evening. With over 8.2 million impressions, the campaign and the event were a successful celebration of Canon’s passion for imaging and confidence in their flagship camera.
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